Dear Mr. CEO;
I trust the Cell C Rep will forward this to his CEO!! :sick:
I read with interest the article published by Mybroadband with reference to the market share of prepaid amongst the four network providers:
http://mybroadband.co.za/news/cellul...om-mobile.html
All trumps to Cell C increasing its market share to 19%. I don't think anyone would have believed it if they were told that Cell C will have 20% of the prepaid market. So consumers do vote with their wallets after all and not based on some cheap marketing talk when MTN's marketing manager comes out saying they have the best value for their customers or they offer the cheapest call rate when referring to their gimmicky MTN ZONE products and other on network benefits only. So what did consumers like about Cell C value proposition:
- flat rate calls to all networks for prepaid and following this up for contract customers when 99c deals were offered
- lets not forget that Cell C pioneered the low cost for data for consumers when Lars Reichelt launched the various data offerings
- I loved the data deals and speeds - walk into a store, buy a giga package and your on your way.
- simplified contracts and choice to build your own contracts with simple and clear web site tools
- SUPERCHARGE - worked wonders for so many
- Responding to the big bullies when they dropped their rates to 79c, etc
- The 15c/mb OOB rate - and all one needed was to load one bundle for the month
- The first cell phone network provider to realise that a smart phone needs data and provided 1GB free data on new smartphone contracts.
Your track record (product offerings) should certainly confirm that these are the things consumers want. I have many and my immediate family too have contracts with Cell C. We have convinced many to port in the past and we supported you through some hiccups, network downtimes etc.
But all of this will be in vain if the following is not addressed:
- you don't focus efforts to your network
- the call quality has dropped significantly
- the success rate of making a call at the first attempt is so poor
- often get callers telling me that my calls go straight to voice mail. Dammit, I'm in the middle of the largest city in RSA with line of sight to the tower - it's not reception issues
- Signal strength is so erratic while standing on the same spot. One would think the earth is moving under you - maybe it did with the recent earth quake :D. No wonder the drain in recent months on my battery.
- So often you have to reboot your phone as when you try to dial out it says network not available - :confused: with full bars
- An then there is data throughput. Full signal strength and __________________________ yes, that long pause means nothing happens
- I have travelled to an area in the city for the past 2 years and when I get there, no data throughput at all. Then my colleague there tells me to use his MTN wifi which he uses for data as he can never get any throughput on his Cell C enable phone.
- And before CELL C rep replies to me to get information about the area/ tower, cell phone type etc.. being there and done that :mad:
- etc etc etc
I think many users on this forum could draw a list of issues they have been experiencing....
So, now that you have found some fame with your market share, please don't forget those loyal (not sure for how long) customers of yours who have supported you to get to where you are. I'm sure you know - it didn't take long to get up here and it won't take long either to go back to where you were :erm:.
It's about time you go public and address the concern of many of your customers. Tell us what the issues are and what you are doing to resolve them and provide us with some time frames.
Your Cell C Customer:whistle:
I trust the Cell C Rep will forward this to his CEO!! :sick:
I read with interest the article published by Mybroadband with reference to the market share of prepaid amongst the four network providers:
http://mybroadband.co.za/news/cellul...om-mobile.html
All trumps to Cell C increasing its market share to 19%. I don't think anyone would have believed it if they were told that Cell C will have 20% of the prepaid market. So consumers do vote with their wallets after all and not based on some cheap marketing talk when MTN's marketing manager comes out saying they have the best value for their customers or they offer the cheapest call rate when referring to their gimmicky MTN ZONE products and other on network benefits only. So what did consumers like about Cell C value proposition:
- flat rate calls to all networks for prepaid and following this up for contract customers when 99c deals were offered
- lets not forget that Cell C pioneered the low cost for data for consumers when Lars Reichelt launched the various data offerings
- I loved the data deals and speeds - walk into a store, buy a giga package and your on your way.
- simplified contracts and choice to build your own contracts with simple and clear web site tools
- SUPERCHARGE - worked wonders for so many
- Responding to the big bullies when they dropped their rates to 79c, etc
- The 15c/mb OOB rate - and all one needed was to load one bundle for the month
- The first cell phone network provider to realise that a smart phone needs data and provided 1GB free data on new smartphone contracts.
Your track record (product offerings) should certainly confirm that these are the things consumers want. I have many and my immediate family too have contracts with Cell C. We have convinced many to port in the past and we supported you through some hiccups, network downtimes etc.
But all of this will be in vain if the following is not addressed:
- you don't focus efforts to your network
- the call quality has dropped significantly
- the success rate of making a call at the first attempt is so poor
- often get callers telling me that my calls go straight to voice mail. Dammit, I'm in the middle of the largest city in RSA with line of sight to the tower - it's not reception issues
- Signal strength is so erratic while standing on the same spot. One would think the earth is moving under you - maybe it did with the recent earth quake :D. No wonder the drain in recent months on my battery.
- So often you have to reboot your phone as when you try to dial out it says network not available - :confused: with full bars
- An then there is data throughput. Full signal strength and __________________________ yes, that long pause means nothing happens
- I have travelled to an area in the city for the past 2 years and when I get there, no data throughput at all. Then my colleague there tells me to use his MTN wifi which he uses for data as he can never get any throughput on his Cell C enable phone.
- And before CELL C rep replies to me to get information about the area/ tower, cell phone type etc.. being there and done that :mad:
- etc etc etc
I think many users on this forum could draw a list of issues they have been experiencing....
So, now that you have found some fame with your market share, please don't forget those loyal (not sure for how long) customers of yours who have supported you to get to where you are. I'm sure you know - it didn't take long to get up here and it won't take long either to go back to where you were :erm:.
It's about time you go public and address the concern of many of your customers. Tell us what the issues are and what you are doing to resolve them and provide us with some time frames.
Your Cell C Customer:whistle: